Bocharev Beer Commercial

422 has definitively carved its name in the recreation of photo real environments and creatures. Most notably with such programmes as Drain The Ocean which saw 422’s artists visualise the jaw dropping natural canyons and sights that the ocean conceals. However in our latest commercial, we take an unusual journey through below zero degree Arctic seas to a bohemian establishment for Bochkarev Beer.

The commercial was almost completely generated in 3d using Maya and Realflow.

The product was shot using a Red 3d camera and inserted seamlessly into an all CGI bar environment.