AUTOMATIC BRAIN - conscious versus subconscious

AIRING ON ARD 23rd July 30th July 2012

Produced by ColourFIELD tellavision. www.colourfield.de

Over 90 percent of our daily actions are carried out unconsciously by an auto-pilot in our heads. AUTOMATIC BRAIN looks at the inner autopilots of Martha and Jake, two people whose paths cross by chance. Like all of us, their actions are guided by unconscious circuits: from brushing our teeth, to what we wear and how we drive, to one of the most important decisions of our lives: whom we fall in love with. 3D animations show us deep inside Martha and Jake’s heads, where modules which determine what they do are lit up. The truth is that our sense of reason is easily overpowered and has amazingly little influence.

422 South worked with Colourfield in Germany to produce a series of shots to help visualise the internal workings of the brain. A stylised look was developed by 422’s creative team and seamlessly composited with live action footage to explain how it all works.

Live action and audio by Colourfield